YouTube star Casey Neistat has slammed the video sharing site’s ad strategy, saying that the platform’s content creators are suffering.
Neistat, who has more than 8 million subscribers on YouTube, is a prominent video blogger. In a video posted on the platform Tuesday, he explained that YouTube’s revamped ad policies are hurting content creators.
“I genuinely don’t feel YouTube does enough to take care of and look after their community,” he said.
YouTube tightened its ad policies earlier this year after ads appeared next to extremist content, sparking a revolt from advertisers. However, Neistat said that YouTube has been erroneously removing ads from certain pieces of content.
He cited, for example, his recent interview with the president of Indonesia, which was temporarily “demonetized” by YouTube.
Other content creators have also taken a revenue hit when ads were stripped from their videos, according to Neistat. “A lot of creators, a lot of that community got hit very, very hard,” he said. “Some of my friends saw a drop, literally, of 80 percent.”
The video sharing platform could have done a better job of communicating with content creators, he added. “What does this feel like from the community’s perspective?,” Neistat said. “It’s that advertisers are a bigger priority to this platform than the community.”
YouTube acknowledged Neistat’s concerns. “We watched Casey’s video and appreciate him and the wider community voicing their concerns,” it explained, in a statement emailed to Fox News. “We know this has been a difficult few months, and we’re working hard to improve our systems. We’re making progress, but we know there is a lot more to do.”